How to Avoid “Spam Likely” While Cold Calling for Real Estate

In the fast-paced and competitive world of real estate, reaching out to potential clients through cold calling is a vital strategy for growth and client engagement. However, with the increasing sophistication of spam detection technologies, maintaining a positive phone number reputation is crucial. This detailed guide offers practical strategies for real estate professionals to prevent their phone numbers from being erroneously flagged as “Spam Likely,” ensuring unimpeded communication with potential clients.

What is Phone Number Reputation?

The reputation of your phone number plays a significant role in your business’s outreach success. When high volumes of outbound calls are made, there’s a risk that these numbers can be flagged as spam by carriers and call-blocking apps. This can also affect how many calls are “let through”, leaving yourself or or agents dialing dozens of numbers without any pick ups. Poor phone number reputation can severely impact your ability to connect with clients and conduct business effectively. Understanding the dynamics of phone number reputation is the first step in ensuring that your calls are welcomed, not blocked.

Key Factors Affecting Phone Number Reputation

Call Volume: An excessively high number of calls from a single number can set off alarms, leading to it being marked as spam. Managing call volume is essential in avoiding this pitfall.
Number Rotation: Regularly changing the numbers from which calls are made can help distribute the call volume and reduce the risk of any single number being marked as spam.
Call Duration: Short, successive calls are often a hallmark of spam calls. Ensuring that your calls have a longer duration can help in portraying the legitimacy of your calls.

Best Practices

Limit Calls Per Number: To minimize the risk of being marked as spam, it’s advised to keep the daily call count per number below 150. This threshold helps in maintaining a balance between outreach volume and reputation management.
“Prime” your numbers: You can help maintain good reputation by calling your own cell number with each of your business lines at the start of a day of calling. This helps with two things - keeping track of which numbers show as “Spam Likely”, as well as starting the day with a picked up call on each line, telling carriers they are more reputable.
Rotate Numbers: Employing a strategy of rotating through multiple phone numbers can help in distributing the call load, thereby reducing the spam likelihood of any individual number.
Increase Call Duration: Engaging in longer, more meaningful conversations not only helps in building rapport with potential clients but also decreases the chances that carriers will flag your calls
Pause Flagged Numbers: If a number is flagged as spam, giving it a pause of about 1-2 weeks can help in resetting its reputation. This cooling-off period can be crucial in managing the long-term usability of your numbers.
Register Numbers with Carriers: This step helps in establishing the legitimacy of your numbers with carriers, making it easier for them to distinguish your calls from spam.

Compliance with Federal Do Not Call List

An important aspect of managing your phone number reputation is compliance with the Federal Do Not Call list. As your numbers are directly linked to your business, adherence to this list is crucial. Non-compliance can significantly increase the risk of litigation and harm your business reputation.

Caller Registry and Its Importance

One proactive measure to manage your phone number reputation is registering your numbers with various carriers and monitoring services. This registration acts as a first line of defense in maintaining a positive reputation. Here are some valuable resources for registering your numbers:

Conclusion

Navigating the intricacies of phone number reputation while cold calling in real estate requires a multifaceted approach. By implementing these strategies, real estate professionals can effectively manage their outreach efforts, ensuring successful communication with potential clients while maintaining compliance with best practices. This proactive management is key to sustaining a positive image and successful business operations in the real estate industry.